Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency ...

Brands are now using AI-generated influencers to sell products on social media — without telling you. Here's what's happening, why it works, and what it means for 2026 consumers.

Brands are increasingly leveraging AI-generated influencers on social media, often without disclosing their artificial nature, raising concerns about transparency in advertising.

On the Monday, April 27, 2026, episode of The Excerpt podcast: On the Monday, April 27, 2026, episode of The Excerpt podcast: AI-generated influencers are reshaping the attention economy, making it ...

When Spanish model Aitana López first appeared on Instagram, her flawless pink hair and perfectly curated lifestyle posts quickly attracted thousands of followers and brand collaborations. But there's ...

Here are five pillars that give you a complete picture of what influencer marketing is actually doing for your brand.

An Instagram influencer by the name of Mia Zelu has taken the internet by storm with her recent photo series at Wimbledon — except, she isn’t real. With flawless skin, long blonde locks, and striking ...

TikTok will let brands generate AI influencer content that mimics what human creators might share. TikTok will let brands generate AI influencer content that mimics what human creators might share. is ...