Younger adults are drinking less and choosing run clubs, workouts and mocktails instead. Here's why the trend is growing.

While younger Americans aren’t spending as much on alcohol, they’re spending on health and fitness — and some are willing to ...

Gen Z is drinking less and embracing run clubs, mocktails and sober socializing. Here's what's driving the Great Moderation.

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Exercise has been recognized as an extremely effective tool to improve human health—it can have a preventative and even therapeutic effect on non-communicable diseases such as diabetes and ...

Ah, Gen Z: lover of crocs, loather of skinny jeans and side parts. There’s no doubt this cohort—consisting of people born between 1997 and 2012—walks to the beat of its own drum, taking a generational ...

TREATMENT. WITH THIS MEDICAL MINUTE. I’M ALISON KOSIK. WITH THE RISE OF FITNESS INFLUENCERS, ONLINE SOCIAL MEDIA IS STARTING TO SEE A POWER. FITNESS MARKETING HAS ON YOUNG KIDS. GENERATION FLEX, A NEW ...