Gmail addresses are about to become a valuable advertising tool. At an advertising industry conference in New York this week, Google is expected to debut a system for businesses to direct ads ...

Google has long dominated the digital ad market by placing ads across its vast ecosystem, including Search, YouTube, and millions of partner sites and apps. The tech giant’s strength in the market ...

Gmail users are mad about sponsored ads they say are now appearing in the middle of their inboxes, versus at the very top where they can more easily be distinguished from genuine emails. Gmail has ...

It’s widely understood that the ads Google puts in Gmail are based on the content of e-mails. The millions of Gmail users presumably accept the company’s promise that “no humans read your e-mail.” ...

Google today introduced a new “Sponsored” label to Gmail ads on mobile devices globally, excluding EU countries. Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label ...