Shares of Zillow and rival home listing companies fell Monday after Google began testing new home advertising features in search results. The move raised fresh concerns about how traffic and ad ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Google has started testing new home ad features in its search results. Shares of Zillow and other home listing sites tumbled Monday amid worries Google's new features could hurt their businesses.