Does Google rank pages as individual web pages or does Google rank websites as a whole? The answer is really both. Google evaluates your site's quality overall and that can impact your site during ...

In a recent episode of Google’s “Search Off The Record” podcast, Zoe Clifford from the rendering team joined Martin Splitt and John Mueller from Search Relations to discuss how Google handles ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ...

Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and ...

Since 2015 Google has been serving lighter-weight and thus faster-loading web pages over Web Light to some devices that just don't have the speed or capabilities to load the heavier version of the ...

Google today announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google thinks your website users ...

There was a time that whenever you looked at search results on Google, you could click the "Cached" button to view an archived version of the page. Unfortunately, Google has decided to remove the ...