The daily schedules of healthcare professionals (HCPs) are busy, leaving little time to spend searching for information on medicines. Like all areas of modern life, HCPs are turning to online ...

Indegene’s 2021–22 survey on the digital habits of HCPs across major regions provides some answers to pharma marketers looking to boost their post-pandemic physician engagement campaigns. It is not ...

Picture a healthcare provider. Who do you see? Perhaps you envision your primary care physician or your first pediatrician or a combination of Dr. McDreamy, Gregory House and Doug Ross. The odds are ...

Harshit Jain, MD, is Founder & Global CEO of Doceree, a leading global healthcare marketing platform for programmatic messaging to HCPs. These are exciting times for the pharmaceutical and life ...

For a long time, I have been observing how healthcare professionals (HCPs) are talking about the pharmaceutical industry – including their conversations about how the pharmaceutical industry is ...

Pharmaceutical innovation exists to improve patient outcomes. Yet between laboratory discovery and patient benefit lies a ...

Regardless of engagement mode pursued, personalization is the key. Improving connectivity with healthcare professionals (HCPs) and delivering a personalized customer experience is more important than ...

Healthcare professionals don’t trust your digital content. That is the stark conclusion of a survey of HCPs, which found 80% of consultants are skeptical of pharma content because of doubts about the ...

When the COVID-19 pandemic first hit in early 2020, nearly everything turned virtual — from doctor visits to large medical conferences. Over the last year or two, however, there’s been a significant ...

We’re proud to share Graphite’s 2026 research report. An in-depth look at how healthcare professionals experience digital engagement with life sciences today, and where the value gap is widening.