A business domain name is like online real estate: It's where your brand makes sales, attracts potential customers, and builds your expertise and authority. For these reasons, choosing the right ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can ...

Launching a new business is an exciting adventure, but amid the thrill of innovation, one crucial decision can make or break your brand's success: choosing the perfect name. Your business name is more ...

Use free online tools to avoid legal pitfalls when choosing a business name. Proper name due diligence includes trademark searches, state-level registrations and domain name checks. Even if your first ...

Every year, thousands of startups fight for unique names and domains. Your business name determines the way people perceive your brand — but without a matching domain, trust and discoverability ...

‘DBA fictitious business name filing’ may sound like legal jargon—but for small business owners in California, it's a crucial step. It started with a taco truck. One of our clients, Camila (not real), ...

Mercury reports a business launch checklist, detailing essential steps like registration, finance setup, and invoicing for new entrepreneurs.