Designer Ben Pieratt has created a striking new brand. Now he needs to find a product. If you pay attention to the world of branding, you've seen this story play out a million times. An organization ...

In an era when designers sometimes devote years to client research and talk enthusiastically about “distilling the core values” of their brand, is it possible to design an effective brand identity ...

The invasive Hessian fly spurred suspicions of biological warfare, threatened the new nation’s economy and inspired the nation’s first citizen science project. The American Philosophical Society ...