Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

This will allow you to potentially do more analysis with your data in other platforms. Google is rolling out a feature over the next week that will allow you to automate a daily bulk export of your ...

Companies increasingly see the value in mining their data for deeper insights. According to a NewVantage survey, 97.6% of major worldwide organizations are focusing investments into big data and AI.

Overview:  BigQuery is simple to use and scales automatically, while Snowflake gives you more control over how your data runs ...

Google Cloud is adding its generative AI-based chatbot Gemini into its fully-managed data analytics service BigQuery in order to ease several data-related tasks for enterprise professionals, it said ...

The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, eliminating prompt tuning and external tools. Google has boosted its BigQuery ...