Foundation is, well, foundational to many women’s makeup routines. It provides a solid base layer to even out skin tone and imperfections while prepping your skin’s surface for additional products.

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All products featured on Self are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Welcome to the ...

Think you know the real low-down when it comes to this number one beauty essential? Honestly, you probably don’t. We've partnered with Sephora to help you find your perfect match. Shopping for ...

It seems like today everyone that makes makeup also makes makeup brushes. This oversaturation of tools makes it really confusing for the novice consumer to navigate. Hell, it makes it hard for even a ...

Beauty companies have started offering more and more shades of foundation and concealer than ever before. With so many options to choose from, beauty guru and TODAY style editor Bobbie Thomas joins ...

The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...