Are you looking for a way to connect with customers, improve brand engagement and get more sales? If so, it may be time to think about creating actionable customer personas. Customer personas are ...

Learn how to personalise customer experiences using a quiz funnel builder. Boost lead generation, improve targeting, and grow your business.

Alex Quin is CMO of award-winning Digital Marketing firm UADV. He is a full-stack marketing expert, global keynote speaker & podcast host. Most visitors to your website are probably not ready to make ...

“It isn't so much about what you want to tell your audience, it’s what you understand they want to learn and what's going to be helpful for them.” Businesses turn to content marketing because it can ...

Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their ...

NEEDHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) has traced the dramatic changes in the B2B buyer's journey over the past decade. Today's buyer is fully engaged across multiple ...