Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

If you plan on closing your Google Analytics account to move to a new one, you can export your historical data to keep records. To do so, select the date range in the dashboard, and then click on ...

Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM. Google Analytics 4 offers a robust, event-based approach to tracking website activity.

With Google Analytics, a vast array of features makes it simple to understand how your current (or prospective) clients are interacting with your site, with things like: Predictive capabilities ...

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking. Google Analytics is a crucial part of any online ...

Next, you will want to set up the data stream. When adding Google Analytics to a WordPress site, you will want to select “web stream.” You will next add your site’s URL and the site’s name ...

Installing Google Analytics on your site allows you to track how well you are bringing potential clients to the site and your success in converting users into clients—and it’s free to use.

Google Analytics (GA4) events tracking can be challenging to set up compared to UA – we've got you covered with this comprehensive guide.