— -- One year into her tenure working inside Nike's Innovation Kitchen, where the company's designers dream up the future, Tiffany Beers was given an assignment: Figure out how to make a real, ...
Inspired by Marty McFly’s iconic sneakers, we set out to build our own self-lacing shoes—and the results are mind-blowing. Watch how we turned a sci-fi dream into a real-world innovation using tech, ...
Nike is turning your Back to the Future dreams into reality. In 2011, the company released the Nike Air Mag, a play off Michael J. Fox’s kicks from the iconic movie. They lit up but didn’t do much ...
LOS ANGELES - Four years ago, Nike made history when it unveiled its revolutionary new self-lacing shoes, called the HyperAdapt 1.0. Now, the same technology can lace your Air Jordans. Nike’s ...