U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to IAB

U.S. digital video ad spending is projected to surpass $80B in 2026, growing 11% year-over-year - nearly 20% faster than the ...
adexchanger

Has The IAB Lost Its Way?

Is the IAB living up to its mandate as the standards maker and voice of the digital ad industry? IAB working group participants, board members and industry insiders voiced their concerns to ...
TV Technology

IAB Makes Three Appointments to Its Leadership Team

NEW YORK—In the runup to the 2024 IAB NewFronts, the IAB has announced three key appointments to its leadership team. The appointments to the digital advertising trade group include Cintia Gabilan, a ...
adexchanger

VPAID Is Out, And The IAB Tech Lab Says It Has Its Replacement

The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but struggled to hit its stride, will be sunsetted. The Interactive ...
TV Tech

IAB Tech Lab Announces New OpenRTB Attributes

The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming ...

IAB Tech Lab Announces New OpenRTB Attributes, Including Live Content For Public Comment

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced new Attributes to describe live content and a new Substitution Macro in OpenRTB for public comment ...
Marketing Dive

IAB opens general membership to agencies, broadening tent amid digital upheaval

The Interactive Advertising Bureau (IAB) has expanded its general membership to advertising and media agencies, according to an announcement. The move bumps the segment up from associate member status ...
MediaPost

IAB Expands 'Excellence' Leadership To Keep Up With Innovation

The Interactive Advertising Bureau (IAB) has expanded its Centers of Excellence (CoE) by adding and reappointing new leadership. The new leadership teams will support innovations that have emerged and ...
Marketing Dive

IAB seeks to standardize interoperable media measurement

Project Eidos arrives as new research from the industry group shows no buy-side buyers believe all paid channels are represented in current marketing mix models. Current marketing and media ...
Radio Ink

IAB: Podcasting Will Break $2 Billion Ad Revenue Barrier In 2024

The increase in podcast ad revenue may have been more modest in 2023, but the Interactive Advertising Bureau forecasts the medium will bring in more than $2 billion for the first time in 2024 after ...
The National Law Review

CJEU Rules on IAB Europe’s Transparency and Consent Framework

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...