ITV has announced a year-long on-screen identity project called ITV Creates, which will see the channel’s idents change every week. Launching on 1st January 2019, the project aims to reflect “the ...

Artistic director, curator and consultant Charlie Levine was tasked by ITV Creative with sourcing the talent that will deliver the work, briefed with scouting out artists from a diverse range of ...

ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor McDonald, ...

A pug named Pugwash has proved a popular choice with viewers as a face on ITV's new selection of idents. ITV's new short promo clips are part of the broadcaster's major rebrand across the entire ...

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ITV have announced new onscreen branding to bring a "unified style" to the network. The new look will launch next Monday, October 28. At a press conference this morning, the network said that the ...