Here, I've got a quick task for you. Assuming aces are worth 11, quickly double the value of each card below and add them up. The answer is 50, right? Well, yes but that's not the point. The point is ...

After further review…Inattentional Blindness. Huh? What’s that and what does it have to do with sports? This theory is as old as Houdini himself. We’ve all closely watched magicians perform their ...

Inattentional blindness describes a counterintuitive yet robust cognitive phenomenon whereby individuals fail to perceive obvious, unexpected stimuli when focused on a primary task. This limitation of ...

The disproportionately high number of motorcycle-related traffic accidents may be linked to the way the human brain processes--or fails to process--information, according to new research published in ...

Until last week, I thought I knew the full history of research on inattentional blindness. Inattentional blindness is the failure to notice a fully-visible but unexpected object or event when you are ...

The research revealed that more than one in two (52%) UK drivers have experienced inattentional blindness. A quarter of drivers (22%) have arrived at a destination with no memory of how they even got ...

When I first heard about those two pilots who recently overshot the Minneapolis airport by over 100 miles, I was stunned. However, when they said the reason they weren’t paying attention to flying was ...