Here are five pillars that give you a complete picture of what influencer marketing is actually doing for your brand.

Unilever CEO Fernando Fernandez says that the era of traditional broadcasting is over, replaced by a new era driven by ...

When a Chloe Ting workout video can turn Gymshark into a household name and a Monet McMichael GRWM can send a lipstick straight to a Sephora waitlist, it’s clear that traditional ads are no match for ...

The future belongs to brands that stop thinking about influencers as one-off attention channels and start building creator ...

As marketers wrangle for consumers' attention amid an explosion of clutter on every channel, it's no wonder Influencers have become such important commercial facilitators. In a crowded room, in short, ...

Aldi's big bags sell out and Home Depot's bucket goes viral—plus, why it was a bad week for Costco and Unilever. Brands are no longer partnering with influencers purely for social engagement; they’re ...

Some companies are shifting towards influencer-style videos – but with regular customers and employees, not cultivated internet personalities.

Actual influence comes from people who genuinely connect with your brand, whether they’re content creators or everyday customers. Before partnering with influencers, make sure your own social channels ...

Anna Ong never set out to become a B2B influencer. After a 15-year career as a banker, she took a break and stumbled across a storytelling event while on a trip to New York. On stage for the first ...

BAM Media Group, a social media and influencer marketing agency serving hospitality, restaurant, QSR, and food and ...

The former Prada and Allergan Aesthetics executive will lead BPCM's growth and strategy practice as the agency expands its ...