Ever since Intel launched its ‘Intel Inside’ campaign in 1991, its brand identity has become inseparable not only from PCs that contained its processors but also from PCs and ICT at large. Much has ...

Intel is expected to introduce on Monday a new brand for business-PC technology as the latest plank of its marketing overhaul. CEO Paul Otellini tipped the company's hand during a conference call ...

As Intel moves into the third generation of its Evo premium brand, the company is drastically expanding its reach. It’s now diving into new areas such as business notebooks, peripherals, desktops, and ...

Intel pulled a rather neat surprise today unveiling its new Intel Arc brand for its upcoming consumer high-performance graphics products, including the upcoming Xe HPG 1st generation graphics card ...

For more than a year, under the stewardship of Intel CEO Brian Krzanich and new chief marketing officer Steve Fund, Intel has been transforming its brand image. Rather than just focusing on the ...

Intel is enjoying a much-needed jolt of adrenaline right now. New CEO Lip-Bu Tan arrived on the scene with a fresh vision and a message emphasizing what is arguably one of Intel’s greatest assets: its ...

This is a “man bites dog” story because, for much of the two companies’ existence, Intel’s brand value ranked among the highest in the world, consistently outpacing that of AMD. Under the leadership ...