Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading ...

IRIS.TV, which was acquired by Viant a year ago, is a leader in tagging shows by mood and theme—the company provides the examples of “joyful” or “travel”—in order to maximize opportunities for CTV ...

Basis Technologies, the advertising automation platform, has announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on connected TV (CTV). IRIS.TV is a ...

The IRIS_ID & Content Data Marketplace Brings New Precision and Impact to USIM’s CTV Capabilities IRVINE, Calif., Jan. 29, 2025 /PRNewswire/ — USIM, a leader in delivering forward-focused media ...

CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant acquired CTV data platform IRIS.TV. The deal was announced during Viant’s ...

Iris, The Happy Professor or was a Canadian-produced television puppet show that ran from 1992 to 1994, revolving around Professor Iris, a purple ibis who taught his class, which included his three ...