CC0 Usage Conditions ApplyClick for more information. Procter & Gamble donated this collection to the Archives Center, National Museum of American History, Smithsonian Institution on October 24, 2001.

Ads precisely targeted to you may be commonplace now (we’re looking at you, Instagram), but it was unheard of when Procter & Gamble ran its first Ivory soap ad in the weekly religious publication The ...

An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances ...

We need a load of soap. Dumped on Washington, D.C. to cleanse that cesspool of fabricated dirty dossiers and other premeditated plots to dirty a president. Such soap would be nothing short of a ...

For as long as I can remember, a bar of Ivory soap has been a fixture in our bathroom. It was a classic, a symbol of simple, ...

The Emmy-winning "Mike & Molly" star also will host "Soap Dish," the brand's new online social community on Facebook. By Kimberly Nordyke Managing Editor, Digital McCarthy's raunchy road-trip comedy ...

CNN — Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you'll find an Ivory Soap bar, or a pack of 10 bars for under ...