Count down to the holidays in style with the JCPenney Beauty 12-Day Holiday Advent Calendar, featuring $218 worth of skincare, makeup, and beauty surprises from It's a 10, Murad, Joico, and more.

Products created by Black and Brown founders will continue to be prominently featured. JCPenney will roll out its JCPenney Beauty shops to its stores nationwide following the initial introduction of ...

JCPenney and Rare Beauty Brands have created the Lift Beauty Accelerator, a brand incubation initiative aimed at beauty brand founders from underrepresented backgrounds. The program will award $10,000 ...

JC Penney is spreading its multicultural wings, rolling its “hyper-inclusive” assortment into more than 600 locations by spring 2023. The effort builds on the partnership it started last year with ...