Bottle of Jägermeister against a wooden table - melnyk mariya/Shutterstock Maybe you bought a whole bottle of Jägermeister to make one cocktail and now the remainder of the bottle is staring you down ...

People do not want to change who they are, and they do not want to change what they drink. The trick, as any good therapist, bartender, or bartender/therapist will tell you, is to lead them to an ...

A typical partying rite of passage includes experiencing the famous Jägerbomb, which is made by dropping a shot of Jägermeister into a glass of Red Bull. Some cringe at the 35% alcoholic drink, but ...

Forbes contributors publish independent expert analyses and insights. You can find me at the confluence of food, beverage and travel. Given the recent success of amari across American cocktail bars, ...

In the past few decades, Jägermeister—one of the most misunderstood and under appreciated spirits in the world—has gone from a respected German digestif to every college fraternity’s requisite party ...

Getting your Trinity Audio player ready... I was in college, in the early 1990s, when drinking shots of Jagermeister was in the early stages of popularity. You’d go into your local bar, and a bevy of ...

The Milwaukee Bucks logo looks like the logo for Jagermeister liquor. You don’t need to be four shots in, staring at the waving bottle in the middle from across the bar, to recognize as much. Jager ...