Discover how Affectiva’s emotion analytics uncovered surprising viewer reactions to Jaguar's Type 00 concept car ad. Learn ...

After Jaguar launched a disastrous complete rebranding campaign last year, it has finally dumped the ad agency behind it. We’re honestly surprised this didn’t happen sooner after the storied British ...

We took a hair-raising trip around a track in the final four-door GT version of Jaguar’s polarizing relaunch concept car. It ...

Recent online reports claim that Jaguar has just fired its Design head, Gerry McGovern, who was behind the infamous Type 00 Concept. Read details here.

Reactions were, to put it mildly, mixed after Jaguar unleashed the media campaign that went along with its effort to rebrand itself as a new, modern automaker specializing in electric luxury cars.

All that’s happened is Jaguar has fallen out with the human race. They made a dreadful error. If they own it and atone for it ...

Almost exactly a year on from ‘that ad’ and the jaw-dropping pink car that followed, I’m at JLR HQ in Warwickshire on a cold, ...

It's being reported in The Telegraph that Jaguar's infamous recent rebrand, in which the core pillars of the British automaker's brand were tossed out and redone, may itself be on the verge of being ...