In September of 2025, large crowds gathered in a New Jersey mall to see 15-year-old Salish Matter. In videos on TikTok, moms pushed through lines as young people screamed at that familiar preteen ...

YouTube star Salish Matter drew a massive crowd at American Dream mall on Saturday as she launched her new line of makeup. Salish, her father, Jordan Matter, and Ninja Kidz appeared on American ...

When I sat down with Salish and Jordan via Zoom, I asked Salish if it’s strange that YouTube videos surrounding her dating life garner tens of millions of views. She laughs. “Well, when you put it ...