If K-pop wasn’t already a powerhouse cornerstone of the music industry before, 2025 saw yet another explosion of interest in the genre thanks to the larger-than-life success of Kpop Demon Hunters. Now ...
Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music. After 2024 saw the likes of RM, Rosé, NewJeans, ATEEZ, aespa, ...