Fast-food chains have engaged in “chicken wars” dating back to the introduction of McDonald’s (MCD) Chicken McNuggets in 1981 after the failed initial launch of the McChicken Sandwich in 1980. The ...
The fast-food fried chicken wars have been legendary with every chicken and burger chain trying to invent the latest popular menu item to challenge the grandaddy of all fried chicken chains, Yum ...
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