For a quarter of a century, Kurkure has been a shorthand for indulgence. With its tangy crunch and irreverent positioning, PepsiCo India’s local innovation became a 1,000-crore brand and one of the ...

Bhagyashree S Navare was sipping on her evening tea. A pack of Kurkure lay next to the teapot, along with some assorted cookies. After a hectic week at work, the senior marketing manager at PepsiCo ...

Executive Summary: PepsiCo launched Kurkure 15 years ago and has retained a dominant market share for the brand despite intense competition from both organised and unorganised players. In this period ...

Kurkure, a ‘made in India’ product and PepsiCo’s major play in the snacking portfolio over the years, has launched a unique innovative flavor – Kurkure Chatpata Cheese. A foray into a fusion flavor ...

The video has amassed over 3.1 million views so far. Image Credit: Instagram/@oyehoyeindia Indian street vendors never fail to impress with their creativity. Whether it's with their unique marketing ...

Kurkure has announced the launch of Kurkure Masala Munch with one of south India’s favorite cooking ingredients, Gingelly Oil, widely known as sesame oil. To launch Kurkure Masala Munch (with Gingelly ...