If you watched the Golden Globes on Sunday night, you may have seen the commercial for L’Oréal Paris Feria Smokey Pastel kits in pink, lavender, and blue — yes, #UnicornHair and #MermaidHair have hit ...

Beyonce is continuing her endorsement deal with L’Oreal Paris and appearing in the company’s 2011 “Feria” hair color campaign. The new ad shows a golden haired Bey dancing while her track “Naughty ...

As the spokesmodel of the L'Oréal Paris Feria Go Extreme campaign, Cheryl Cole is appearing in her first music-led film for the brand, 'Go Louder'. Airing on for the first time on the 21st April, it ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

L’Oréal Paris, along with four other brands, joined the largest multi-brand ad stunt in Oscars history to showcase the power of stunt performers—and a great makeup setting spray. Fans and Hollywood ...