Discover the best bridal lipstick shades of 2025, from elegant nudes to bold reds. We compare the top 5 long-wear lipsticks ...

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At CES, the consumer tech industry’s big tech show, L’Oréal unveiled two new digital products designed to help with a traditionally analog task: applying makeup. A tool called Hapta is designed to let ...

Global cosmetic brand L’Oréal Paris just announced a new collaborative campaign with fashion house Balmain Paris. Oliver Rousteing, creative director for the French label, is the brains behind an ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. There are drugstore lipsticks that rotate in and out of your ...

In years past, L’Oréal has shown up at CES with gadgets that deliver personalized beauty products to consumers. From the Perso custom skincare dispenser to the YSL at-home lipstick maker, the ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. L’Oreal’s Glow Paradise Hydrating Balm-in-Lipstick ($9) is ...

One of the world’s major beauty companies is rolling out a new product to make makeup more accessible — a "smart" lipstick applicator tool. The tool, called HAPTA, is the first handheld computerized ...

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