Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Tom Holland has partnered with LEGO and featured in their new Never Stop Playing short film trailer. The Spider-Man: No Way Home star surprised fans as he appeared in various get-ups to promote a ...

The Lego Group has highlighted how creative play can strengthen family bonds in its 2025 Christmas ad. Created by Our Lego Agency, “Is it play you’re looking for?” follows 12-year-old Eddie, who has ...

The LEGO She Built That initiative celebrates creativity across genders and highlights sets that girls love to build and play with, from adorable animals to immersive world-building themes that appeal ...