LUCERNE, Switzerland -- Lake Lucerne winds through the Alps with a series of bends, S-curving around towering mountains like slalom skiers carving into snow thousands of feet above. But even though ...

Getting your Trinity Audio player ready... By Albert Stumm, The Associated Press LUCERNE, Switzerland — Lake Lucerne winds through the Alps with a series of bends, S-curving around towering mountains ...

Simple as it sounds, that was the gist of a recent speech by Torstein Hagen: deliver what people want – and make it easy.

Pretty, pristine, and lakeside, with a striking mountain panorama as a backdrop, Lucerne has long been Switzerland’s tourism capital. Since the Romantic era in the 19th century, it’s been a regular ...

Pretty, pristine, and lakeside, and at the foot of a towering hulk of a mountain, Lucerne has long been Switzerland’s tourism capital. Since the Romantic era in the 19th century, it’s been a regular ...