Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...

According to Lay’s, 42% of Lay’s customers reportedly had no idea their chips were made from actual potatoes. The snack giant ...

The chip brand is building into its story rather than stripping it to parts.

Lay’s chips are getting a makeover, as PepsiCo announced that the #1 potato chip brand in the world will now have a new ...

Delaware's proximity to Pennsylvania — the "Potato Chip Capital of the World" — means the First State knows what a good potato chip tastes like. But those tastebuds will have to soon get used to a new ...

Lay's makes potato chips for all kinds of regional tastes. These are only a few of the international potato chip flavors you ...