Beyoncé partners with Levi's for the second chapter of their "Reimagine" campaign, titled "Pool Hall." The campaign video features Beyoncé in a denim-on-denim look, playing pool against actor Timothy ...

The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” By Jordyn Holman Kenny Mitchell, the chief ...

Levi Strauss stock soared as much as 20% on Thursday after the company reported strong 1st quarter earnings. "Denim is having a moment," Levi Strauss CEO Michelle Gass said on the company's earnings ...

Bellfield, 55, is said to be “cock-a-hoop” after winning his human rights battle — as revealed by The Sun yesterday. He received a letter telling him he could have his marriage wish — and the day off ...

The stock price in Levi's soars after Beyonce's new song shouts the brand out. Once again, Beyoncé is significantly impacting fashion trends. Following the song “Levii’s Jeans” from her new album, ...