Losses tend to hurt more than gains feel good, which is why investors often make emotional decisions that can damage ...

The anguish of losing money because an expected tax deduction fails to materialize initiates loss aversion. It can lead a ...

This article originally appeared on Undark. While most people have likely never heard of loss aversion, the concept — arising in the social sciences some four decades ago — is among the most ...

Can your brain influence your investment accounts? The study of behavioral economics would suggest that it could. Behavioral economics is a psychological study of how cognitive and emotional factors ...

One of the more well-known behavioral biases is loss aversion. Loss aversion is a common trait people display where they feel the pain of losing money much more acutely than the pleasure from gains.