TROY, Mich.: 24 Sept. 2025 — While tariffs have introduced greater volatility into new-vehicle shopping behavior, brands with strong reputations—such as Toyota and Honda—continue to retain loyal ...
Porsche, Lexus, Toyota, Honda and Ford are the highest ranking automakers in their respective segments in the new J.D. Power 2025 U.S. Automotive Brand Loyalty Study. It measures which brands have the ...
Brand loyalty has taken a hit as tariffs have made some vehicles more expensive, driving buyers to other makes, but some automakers have held strong with customers. J.D. Power’s 2025 U.S. Automotive ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback