Brand tie-ins are hot right now, but how many mean something? Most often, they’re simple business decisions made when market research shows enough overlap in customer demographics. Even longtime ...

The Marathon Rubicon GSAR and TSAR, and the Willys Officer's Series GPM and GPQ, are serious watches with enough differences from their unbranded kin to be worth your while. Quick—what’s the Jeep of ...

Marathon is on a pilot’s watch heater in 2025. The Canadian military watch company is following the gorgeous special edition Deep Blue Steel Navigator introduced this past spring with a release sure ...

Back in 2018, Marathon launched its original Anthracite SAR watch, designed for stealth and a tactical advantage during night missions. (“SAR” is “Search and Rescue,” by the way.) Stylistically, ...