The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have ...
In an era where digital platforms reign supreme, influencer marketing has evolved from a mere trend to a fundamental component of modern advertising strategies. This approach transcends many ...
SALISBURY — Catawba College has received national recognition with six honors from the 40th Annual Educational Advertising Awards for outstanding work in branding and marketing. These prestigious ...
Iron Light, a full-service marketing agency with advocacy at its core, has had a big year. The agency earned inaugural spots on both the Inc. Regionals Midwest and the Inc. 5000. It also rolled out ...
Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok. Choice is making big changes to its agency roster ...
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