The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Pharmaceutical market research analysis (PMRA) can validate a product's potential reach and market penetration capabilities. Investors use it to put a value on drug-making companies and their product ...

Online communities, blogs and forums are presenting new opportunities for marketers to research their audiences in innovative ways. A report by Forrester Research, published in December, goes as far ...

I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

Market research that's already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your ...

In the 2013 science fiction film Her, set in the near future, a lonely writer named Theodore develops an unexpected and profound relationship with an artificially intelligent virtual assistant ...

Market research is an integral step in a successful business development effort, whether you are part of a startup, launching a new product or rebranding your business. When you skip out on market ...

NEW YORK & LONDON--(BUSINESS WIRE)--P\S\L Group today introduced Assure BrandPanels to address fraud in pharmaceutical market research, as most recently highlighted by the German news organisation Der ...