Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position. In ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Strategic marketing planning includes setting objectives, strategies and tactics to achieve business and marketing goals. An established plan might have a marketing goal of increasing market share by ...

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

One of the best things about being a consultant is the opportunity to see so many kinds of businesses. Though different companies are certainly at different stages of their lifecycles, strategic ...

You may be wondering what I mean by a “marketing mindset.” When I led marketing departments for various organizations, I used to say that my role on the executive team was to ensure that the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jo Ann Herold As a ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

More than a decade ago I was in a leadership workshop with about a dozen deans and a few department chairs when one of them raised the subject of strategic planning. Fairly new to administration at ...