Many businesses make a critical mistake when defining customer value: they treat it as a fluid, ever-changing metric rather than a fixed, measurable figure. For example, I once spoke to a business ...

Forbes contributors publish independent expert analyses and insights. Matthew F. Erskine is a trusts and estates attorney. In the intricate world of estate planning and administration, accurately ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Nvidia Corporation's current $4T valuation is only partially justified by core business, CapEx substitution, and real options—leaving a significant market premium. CapEx substitution, where ...