For decades, Marlboro cigarettes have been all but synonymous with their iconic mascot, the Marlboro Man. The burly, rugged cowboy trailed the plains on horseback in the company's iconic 20th-century ...
LOS ANGELES (Reuters) - Eric Lawson, one of several actors who depicted the "Marlboro Man" cowboy in a long-running series of cigarette ads for Philip Morris and later appeared in an anti-tobacco ...
The appeal and success of the Marlboro Man cigarette ad campaigns spanned decades. Philip Morris understood that The West as a cultural backdrop, held great appeal to Americans. By tapping into the ...
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