“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement ...

The customer journey is complex, with consumers interacting across 20+ channels and exposed to 4,000-10,000 ads daily before making a purchase. This fragmented landscape challenges advertisers to ...

Measurement has become increasingly important as the industry continues to evolve. More than ever, it’s important for marketers to remember that the effectiveness of their investments start and end ...

The National Quality Forum announced the Measure Applications Partnership has released new reports on quality measurement strategies for a group of hospitals specializing in cancer care; hospice and ...

The second discipline is using measurement to reinforce accountability. Metrics should not exist only in dashboards or annual reports; ...

AI is the #1 investment priority for IT, but nearly two-thirds of senior leaders don’t even know what AI applications they ...

Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I ...

During these times of uncertainty, marketers need to clearly understand their changing business circumstances and the evolving needs and preferences of their customers. As marketers, we can navigate ...