While marketers have been grappling and struggling with solutions to the loss of third-party cookies over the past couple of years, new and smarter ways of investing media dollars have been evolving.

NIQ, a global leader in consumer intelligence, has earned a partner badge in TikTok’s newly launched Media Mix Modeling (MMM) ...

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...

What does it take to serve midsize brand clients? How is AI transforming media buying? And why, for the love of god, is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois ...

The digital media landscape is at a crossroads, one you may not really recognize. The last 20 years or so have been spent making the case that digital media is great at building a brand and driving ...

NIQ has earned a partner badge in TikTok’s newly launched Media Mix Modeling program – a focus area within TikTok’s Marketing Partners Program.

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...

SAN FRANCISCO, Oct. 15, 2025 /PRNewswire/ -- Ars X Machina (AXM), a media and analytics agency, today announced the commercial launch of Agile Mix Modeling(TM), the first measurement platform designed ...

Measured sets a new standard for how Causal Media Mix Modeling delivers faster, more confident decisions in today’s complex and fragmented media landscape. AUSTIN, Texas, October 02, 2025--(BUSINESS ...

There is a resurgence of Media Mix Modeling (MMM) in the digital marketing landscape due to privacy changes like the loss of cookies and mobile IDs. The top three advertising platforms, Meta, Google, ...

AUSTIN, Texas--(BUSINESS WIRE)--Measured, the AI-powered marketing effectiveness platform trusted by enterprise brands, today announced major enhancements to its flagship Measured Incrementality Model ...