In 1891, Édouard Michelin did something remarkable: he created the first removable pneumatic tire. Unlike previous tires that were glued onto wheels, this detachable design allowed for easier and ...

tire maker and one giant leap for the Michelin Man. The Michelin Man, one of the world’s most recognizable icons, takes center stage in U.S. advertising for the first time as Michelin North America ...

The campaign will appear across TV, print and online, with media bought and planned through Michelin's agency, TBWA and MEC. Details of which channels, magazines and websites will feature the ads have ...

NEW YORK (AP) -- Fear not, the Michelin Man is doing battle with the evil gas pump that sucks money from drivers' wallets. That's the theme of Michelin's latest TV spot unveiled Tuesday in New York as ...

SAN FRANCISCO, Calif.—Michelin North America Inc. said its campaign shown across screens on Volta Inc.'s electrical vehicle charging stations increased awareness of the brand's EV tires by 70%. Volta ...

Michelin has accepted today’s (7 July) ruling by the UK’s Advertising Standards Authority (ASA) it must change the wording of its television advertising if it wishes to continue the campaign. The ASA ...

Are you a print subscriber? Activate your account. 1 hour 32 min ago By Ad Age Staff - 2 hours 47 min ago By Brian Bonilla - 3 hours 15 min ago By Ad Age and Creativity Staff - 3 hours 52 min ago By ...