1972: Miller Brewing Co. purchases Meister Brau Lite, a low-calorie beer, from Chicago-based Meister Brau. 1973: Miller tweaks the recipe and rebrands it Lite Beer by Miller, then Miller Lite, and ...
From Miller Lite & Nick Kindelsperger: Miller Lite is in the midst of celebrating its 50th anniversary, with a new campaign already here and plenty more to come. But before the next announcement, we ...
In 1975, Miller Brewing Company distributed its Lite beer nationwide for the first time, marking a watershed moment in United States beer history. To celebrate 50 years of fewer calories, Miller Lite ...
Stacey Leasca is an award-winning journalist with nearly two decades of newsroom experience. She is also the co-founder of Be a Travel Writer, an online course for the next generation of travel ...
Miller Lite is celebrating International Beer Day, and its 50th anniversary, by offering fans 50,000 free beers at 450 bars across the country on Friday, Aug. 1. The beer brand will also host a ...
Miller Lite, which was launched nationally in January 1975, celebrates its 50th birthday this year. The beer helped put Miller Brewing Co. on the national map and elevated Milwaukee's status as Brew ...