Mindshare has promoted Elliott Eldridge to chief strategy officer and Laura Fell to chief planning officer, working across ...

WPP Media has promoted Elliott Eldridge to chief strategy officer and Laura Fell to chief planning officer across Mindshare’s client portfolio, which includes Unilever, NAB, MG Motor Australia, Foxtel ...

Business owners often talk about market share with great reverence, treating it as the “holy grail” in measuring the success of an enterprise. Acquiring more market share keeps them pushing forward, ...

Back in 1997 some local business leaders launched MindShare, an invite-only organization for promising local tech CEOs. In the 20 years since, 20 hand-picked classes of CEOs have come together over ...

Mindshare launched a service on Thursday designed to let programmatic planners automate targeting, which lets them create lots of segments quickly. The system, called ANNA, is still in beta and uses ...

In 2020, when we launched our events platform at my organization, Goldcast, multiple competitors already had $50M in funding, and everyone said we were “too late.” Rather than compete for the same ...

MindShare said Monday that it has named director of communications strategy Malcolm Russell head of a newly expanded unit dubbed the Communications Planning Group. By Gail Schiller, The Associated ...

Mindshare is integrating its media capabilities with the skills of performance marketing stablemate Neo in a move designed to tighten ties between brand-building and demand. While the two WPP shops ...

Mindshare has announced its replacement for Nick Emery, the global chief executive who was fired last month after an inappropriate bathroom prank via video chat. Adam Gerhart, the agency’s US CEO, ...

The company will handle media planning and buying for Lionsgate, Summit, Roadside Attractions and Pantelion Films. By Gregg Kilday Freelance Contributor Following last year’s acquisition of Summit by ...