Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around ...

The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole ...

Dos Equis announced on Friday that it is reviving one of advertising’s most recognizable characters, announcing the return of ...

The relaunch comes during a transitional period for Heineken, as days earlier, the CEO Dolf van den Brink announced he would ...

Dos Equis (R) is imported into the US by HEINEKEN USA Inc., the nation's leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world's most international brewer.

Dos Equis began teasing the character's return on Jan. 8 through a series of unbranded videos depicting his boring life in ...

Some 83 percent of people who saw Dos Equis’ original Most Interesting Man in the World ad campaign wanted it to return ...

In a marketing push that kicks off with a new 60-second spot airing on ESPN during the College Football Championship Game, Heineken’s Dos Equis has rehired Jonathan Goldsmith to play the Most ...

Now, 10 years after the brand retired the character, the Most Interesting Man is back. However, his life looks a little ...

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the ...

A Vermont actor who appeared in an ad campaign that became a “cultural phenomenon” will be returning to the screen starting ...

Jonathan Goldsmith, now 87, returns to a beer business that has changed plenty since his last appearance for Dos Equis.