We've finally made it. The return of the NBA on NBC is finally here, and with it comes the revival of one of the most recognizable TV themes in history: "Roundball Rock." John Tesh stands next to a ...

Even after NBC lost the NBA to ESPN/ABC in 2003, and those networks went with their own theme songs, “Roundball Rock” remained the unofficial anthem of the pro game. And its influence was immortalized ...

Last year, the NBA signed a new 11-year, $77-billion media rights deal that will make the league a lot richer and dramatically alter the tune-in habits of fans when the 2025-26 season tips off this ...

LOS ANGELES (AP) — When rapper-actor Common was a kid, he carried towels and sneakers as a Chicago Bulls ball boy who was close enough to hear the squeak of shoes and the roar inside the arena.

Michael Jordan made his debut as a special contributor to NBC Sports' return to NBA broadcasting on Tuesday night, saying he's doing so as a way to give back to basketball. Jordan, speaking to NBC ...

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This is the NBA on NBC. Those words, and the iconic sports theme playing in the background as they were said, have not been heard during the broadcast of an NBA game in over two decades. They make ...