Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

Netflix fared better than analysts anticipated during the first three months of the year, signaling the world’s largest video streaming service is still thriving as President Donald Trump’s policies ...

Netflix's programmatic advertising deal with demand-side platform The Trade Desk is estimated to yield major revenue results for the streaming platform and the DSP. [It] "speaks to the increasing ...

The Trade Desk Inc (NASDAQ:TTD) is experiencing a surge in its shares Thursday afternoon following a significant development in the advertising technology landscape. The catalyst behind the move ...

Highlighting the company's underlying business momentum, Netflix's third-quarter revenue grew 17% year over year to about $11.5 billion. That pace notably edged up from 16% growth in the second ...

Netflix hosted its second Upfront presentation to advertisers and said it has reached 40 million global monthly active users (MAUs) on its ad-supported plan with 40% of all signups in the ads ...

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...

Netflix's young but fast-growing advertising business is starting to matter. The Trade Desk's growth rate has slowed recently. Netflix stock's recent sell-off makes it more interesting. Highlighting ...