Mattel released a new Monster High collection of dolls, one for each of the girls; Draculaura, Frankie, Lagoona, Clawdeen, ...

American Girl only delighted fans when it launched a new doll named Raquel Reyes earlier this month and now the company is sharing news of an even bigger launch. As American Girl celebrates 39 years ...

For Good" flies into theaters ... grab some of these wickedly wonderful collabs with your favorite toy companies before they ...

EL SEGUNDO, Calif. — Mattel Inc. is taking its Brave Barbie initiative global with another character. Timed with Childhood Cancer Awareness Month, the toymaker unveiled the newest Brave Barbie dolls ...

Barbie is launching a new line of dolls without hair in honor of children with hair loss, including its first Ken without hair. The new dolls are part of the brand's existing Brave Barbie line, which ...

Mattel has been an industry leader in dolls and other toys (and not just ones for kids) for years, and a recent development promises to bring even more future favorite playthings into the world. The ...

Heading into a holiday season when budgets may be stretched thinner than usual, American Girl just did something that will have parents celebrating: The iconic brand has unveiled AG Sisters, a fresh ...

Barbie's latest collaboration with rock legend Stevie Nicks has become a topic of notable online conversation. The new Stevie ...